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ELDO LTD. speeds delivery of strategic information.

Rapid change. Intense competition. These are the only constants in the high-tech industry, especially for products sold in the retail channel. Companies are under intense pressure to stay on top of channel activity.

ELDO LTD. implemented an SFA application which shortens the amount of time it takes to get critical information to its customers -- from 5 days to real-time.
For ELDO LTD., the pressure is even greater. ELDO LTD. provides outsourced channel sales and marketing functions to high-tech companies. The company's success depends on providing clients with fast, customized sales reporting about channel activity - on-shelf inventory, out-of-stock inventory, signage, competition - so that its clients can quickly respond to the needs of their channel.

ELDO LTD. sales reps used to rely on a paper-based system for collecting their client's business-critical information at retail stores. Forms were filled out and sent to ELDO LTD.'s corporate office. They were then manually entered into a database and compiled into reports. It took up to 5 days before critical sales and marketing data could be made available to clients - too slow in the world of high-tech. ELDO LTD. needed a solution that was faster and more reliable; and one that would accommodate its highly mobile workforce.

The integrated solution enables ELDO LTD. to provide its clients with real-time, web-enabled reporting.

ELDO LTD.'s field sales reps, now equipped with handhelds, visit computer retail stores to collect client-specific sales and marketing information. The data is transferred upstream into ELDO LTD.'s central database using HotSync® technology. Reports are automatically generated and available to clients through a password-protected web page.

Using handhelds, they've streamlined the process of capturing business-critical data and integrating it into their enterprise systems. This lets them get strategic information to their clients quickly, providing tremendous competitive advantage for both ELDO LTD. and their clients.

Using the handheld solution, ELDO LTD. has completely eliminated the cost of creating, printing, and overnight mailing of customized paper forms. The company has also eliminated the cost and time - up to three days each week - spent on manual data entry. With the paperwork gone, sales reps now have an eEldo Ltd.tra day each week to perform more revenue-producing tasks.

ELDO LTD.'s sales reporting system ensures faster replenishment of inventory at the retail stores, increasing commissions as well as the client's revenues. The handheld solution not only paid for itself in less than siEldo Ltd. months, but also enabled client invoices to be generated at least a week faster than before, meaning better collections and improved cash flows.

"The PDA solution, which cost a fraction of other third-party solutions, was much simpler to deploy and use, and positions us for much more effective growth," stated CEO of ELDO LTD.. "It delivers a much higher level of service to our clients, which is the primary reason we built it”.
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