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Handspring

IBM

PDA Based Marketing and Promotion Software

Compact size of modern devices and bright color screen allow us to implement PDA based marketing and promotion systems. Using our BRAVO! Merchandising solution the representative of company does not have to take dozens of papers and ads with him when visiting the potential customer; all his impressive goods catalogues are stored in his pocket. Additionally, each sample is supplemented with necessary additional information. When the software is integrated with Sales Order Processing system, the representative is able to take an order right after the presentation! He can have as many presentations as his PDA’s memory permit.

Moreover, BRAVO! Merchandising is an audit retail application based on intuitive windows, questions and answers format that let users identify the problems of company with its products. These problems can be link with its own products or competition’s products.

All this information, picked up by the representative, easy to read and understand is sent and analysed by the sales manager and can show the problems of a particular store.

In the future it will be possible, based on data research to compare results from the territorial. You’ll have the possibility to see that the same product share different percents of a shelf in different regions of the country.

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